Effect of Expecting to Be Liked on Choice of Associates.

This study investigated one of the factors which the authors felt influenced the strong tendency of people to choose to associate with others they perceive as similar to themselves, the fear of being disliked by dissimilar strangers. As predicted, it was found that if Ss felt it was important to talk with people who would like them, they more often chose to interact with similar than dissimilar people. A 2nd group of students, assured that all members of all groups would be told they were "not likable" and thus presumably concerned about making others like them, were also more anxious than control Ss to talk with similar people. If Ss were assured that all members of all groups would be told they were "likable" Ss were much more willing to associate with dissimilar groups of people than with similar ones.